There are three main types of video I think work for alcohol content: sizzles, docu-style, and social. Below you’ll see some of my work in these styles
SOCIAL
Every brand needs social media! One way to increase followers for any of your brands is to include more gifs, cinemagraphs, and short video content.
Below are some short videos I’ve created for social media.
We created a series of short videos for Yellowtail Wines’ Instagram page. They were a wide range of videos including recipes, stop motion animation, cinemagraphs and more. This one is a quick stop motion animation highlighting the ingredients for their new rosé they had just announced.
These types of quick videos would work great on any brands’ social media pages!
This was a fun video I shot and edited on-site, same day for Gamestop at the Electronic Entertainment Expo of the Fortnite booth.
Quick turnaround content like this is great for social media because it’s current, short and engaging.
Here is another video we created for Yellowtail Wines’ Instagram page. This one is a recipe video utilizing jump cuts and graphics to keep it engaging and informative.
I’m sure you have plenty of great drink recipes using your products that you could share with your followers through a short video like this!
DOCUMENTARY
A type of video I think any craft product can use is docu-style. These usually include interviews and event coverage or other unscripted footage. I have years of experience shooting and editing docu-style content. Below are some of my favorites.
I created a series of docu-style videos for Balcones Distilling in 2014. We interviewed the team at the distillery about their process and products whisky, then edited the footage into several short videos for them.
These types of videos would be great for any alcohol brands!
The most challenging, but also rewarding project I’ve ever worked on would have to be 8-part docuseries Unlocked: The World of Games, Revealed. For over two years, I was lead editor and camera operator on the series, and also was involved in concepting, producing, script writing, graphics and more.
Everyone needs interview content, and this project was full of it!
Here is another video in the docu-series I created for Balcones Distilling in 2014.
The three videos in the series focused on the ingredients, the process, and the products of Balcones.
SIZZLE
Sizzle videos can be case studies, event recaps, or year in review videos. They often are graphic heavy, with several forms of media, and including statistics. Below are some sizzle videos I’ve created.
AT&T asked us to create sizzle videos for their PGA tournaments The AT&T Pebble Beach Pro Am, and The AT&T Byron Nelson. I shot and edited this sizzle video from Pebble Beach 2018.
With each of these sizzles, we were required to include statistics and several text supers. It’s a challenge to find new ways to make each sizzle unique and exciting when we create two every year, but we’ve found ways to keep them fresh and engaging year after year.
State Farm asked us to create this case study sizzle showcasing all the music related marketing initiatives they did. It also highlights some of the ways State Farm gives back with their Neighborhood of Good campaign. I edited and created motion graphics for this.
Like many of the videos you may need, this video has a mix of interview footage, event coverage footage, text graphics, and more.
Western Union’s marketing team had us create an end of year recap video for 2017. I edited this video using mostly stock footage, and custom graphics we created.
This video is very graphic heavy, with a lot of information to get across. Using quick edits, clean and modern graphics, and a great track, I was able to relay all of the information while keeping the audience engaged.
MORE
Not all of your video content is going to fit into those three categories.
Below are some other videos I’ve created that also don’t fit in those three categories but they show some other types of content I can make.
I chose to share this piece with you because I know you’re involved in all sorts of philanthropy.
I shot and edited this video for Frito-Lay and United Way’s new Southern Dallas Thrives initiative.
This video was shot the night before the NFL Draft with several of the top draft prospects. I then edited the video that night so it could be posted before the draft. I’m very proud of how it turned out on such a quick timeline!
This is another example of interview work, only this time with a script, and quick turnaround work, which everyone has a need for from time to time.
This is an episode of Snack Leader I produced, directed, shot, and edited for Frito-Lay.
Although this is not the flashiest video, I chose to share it to show my range and some of the other styles of videos I’ve produced which you may have a need for.